SPLIT LEVEL, 2019
● Head of Organisation
& MORITZ KREUL
SPLIT LEVEL was a group show of 80 students from the BERLIN UNIVERSITY OF THE ARTS with support of STUDIERENDENWERK BERLIN. On three levels of an unused car park, various artistic and creative disciplines came together, accompanied by performances and music.
The concept behind the graphic design of the exhibition was directly related to the location of the show; the abandoned 1800sqm car park at Potsdamer Straße in Berlin. Based on a parking ticket, the implementation of all media has always referred to the flyer, which at first glance looks confusingly similar. All information carriers of the exhibition – from the flyer to the exhibition poster to the information text of an artwork – have been realized with an 80mm thermal printer.
● Location: KUNSTRAUM POTSDAMER STRAßE, STUDIERENDEN WERK BERLIN, Claudia Brieske
● Participating classes and labs: KLASSE GESTALTUNG DES BEWEGTEN BILDES – Prof. Anna Anders, Alexander Peterhaensel, KLASSE RAUMBEZOGENES ENTWERFEN & AUSSTELLUNGSGESTALTUNG – Prof. Gabi Schillig, Ruven Wiegert, KLASSE GENERATIVE KUNST / COMPUTATIONAL ART – Prof. Alberto de Campo, Hannes Hölzl, KLASSE GRUNDLAGEN DES ENTWERFEN – Prof. Ulrich Schwarz, Prof. Anna Anders, Henrike Uthe, LABOR FÜR FOTOGRAFIE – Sebastian Herold
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©2021 MORITZ KREUL – A lot of rights reserved!
MORITZ KREUL is a multi-disciplinary designer with a background in graphic design and typography. He understands his work as visual communication aiming to interweave a multifaceted approach into his making. Rooted in research-driven concepts, his work unfolds as process oriented multimedia practice. With a project-portfolio ranging from spacial design, product visualisation, visual identity, print, animation and web to more conceptual art works, he provides a full-service design, built on a extensive set of skills and media.
Moritz studied in the master class of spatial- and exhibition design at the BERLIN UNIVERSITY OF THE ARTS. He graduated in 2021.